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Old 04-23-2010, 09:23 PM   #1
bmalec
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Default Lemon Hart rum acquired by Mosaiq, Inc.

Not sure if this is old news here, but I didn't see this searching the forum:

http://www.just-drinks.com/ia.aspx?id=1361

Hopefully this will improve the distribution situation in the U.S. It certainly couldn't get much worse! ;-)

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Old 04-24-2010, 10:48 PM   #2
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That isn't going to improve anything in the US unless they change the label from Lemon Hart Demerara Rum. To my knowledge they aren't planning on selling that rum in the US as it would violate trademarks unless the change the label.
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Old 04-25-2010, 06:13 PM   #3
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I think I already know the answer to this but I'll ask anyway: Would the label change to conform to trademarks be worth it to gain a foothold in the US market?

To use numbers in the article...Lemon Hart has 41% of the Canadian dark rum market. Canada has only 35 million people. The US about 300 million. So even if they don't get a matching 41% they still stand to make a bunchaton of money.

IMO..Lemon Hart would do better than Captain Morgan or Bacardi black rums.
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Old 04-25-2010, 10:06 PM   #4
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41% of the Canadian dark rum market? That's a lot of dark rum. Considering that there are a number of dark rums in Canada, Appleton, Bacardi and Cruzan to name a few that number seems a bit high to me.

Even if Lemon Hart removes the Demerara Rum test from their label it won't be the same rum that Americans are used to and unless it's very good it probably wouldn't make it in the US market. There's that ingredient called authenticity that is hard to beat.
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Old 04-26-2010, 03:13 PM   #5
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Quote:
Originally Posted by Edward Hamilton View Post
41% of the Canadian dark rum market? That's a lot of dark rum. Considering that there are a number of dark rums in Canada, Appleton, Bacardi and Cruzan to name a few that number seems a bit high to me.
I think in the canadian market they difference gold rums from dark rums... They do in New Brunswick anyways. The Appleton lineup would be considered gold. So 41% share seems a bit more believable. Then again, imo I thought Lamb's Dark Navy was king in market share over here.
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Old 04-26-2010, 06:19 PM   #6
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The quote concerning dark rum in Canada is slightly different:

"The acquisition of Lemon Hart lifts Mosaiq to number one in the Imported Dark Rum segment in Canada with a 41% share of market."

Mosaiq might also import other dark rums.
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Old 04-28-2010, 01:31 AM   #7
Sylbaris
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Default Lemon Hart Lives Quietly.

Bmalec: I recently found a dusty old bottle of Lemon Hart Demerara 151 tucked in a little corner of a cluttered liquor store in Manhattan. The distinctive yellow & red label caught my eye like an old friend from the past. This rum was one of the first rums I really coveted when I found a bottle of it in 1970, at the tender age of 17. Mighty powerful stuff and not a sipper but a topper for your multi-juice cocktails, like Planter's and Bahama Mamas et all...I thought El Dorado was now overseeing the production of this classic rarity...Just went on line and you are right a Montreal concern which broke off from Seagrams now controls the brand.
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Old 04-28-2010, 09:14 PM   #8
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Sure glad I picked up the six bottles of 151 when I heard word last year of the demise.
I wonder if my source has any left???
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Old 05-03-2010, 05:01 PM   #9
Swanky
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Default Whole story please

I am very concerned because I don't know of a substitute for LH 151. It would wipe out a lot of my favorite drink recipes if I had no more LH 151. I just ordered 12 bottles and they have another case. 6 of what I ordered was for a friend. 6 bottles may last me a while, but, forever without LH151 is a long time. I intend to live for decades longer and drink 1934 Zombie Punches and 151 Swizzles till the end.

In short, should I max out my order and put in for the long haul?

What is the issue with "Demerara Rum" you are referring to?

My reading of the news seems like they plan to spread distribution, where am I wrong?

I need answers soon so I can get my order in to ship tomorrow.

Thanks for the updates. This is the place I turn for important Rhum and rum information.
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Old 05-03-2010, 10:41 PM   #10
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The problem for Mosiac is that they can't sell Lemon Heart 'Demerara Rum' in the US, because Demerara Rum is trademarked in the US.

I'd stock up.
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