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29 years ago in 1992, King of Diamonds was launched as a domestic brand in Guyana. King of Diamonds was replaced by the El Dorado brand.

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What do you think, confidentially of course?

View Poll Results: What persuades you to buy a new bottle of sugar cane spirit?
Label and bottle design 20 20.20%
Story on the packaging 5 5.05%
Personal recommendation from rum-drinking friends 55 55.56%
Recommendation from liquor store sales person 16 16.16%
Advertising in magazines, billboards 1 1.01%
Recommendation from website forums like this one 77 77.78%
Brand loyalty, I'm always looking for new rums from distiller's I know 20 20.20%
I'll buy one bottle of anything just to try it 40 40.40%
Multiple Choice Poll. Voters: 99. You may not vote on this poll

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Old 12-09-2010, 04:12 PM   #21
Ruminsky Van Drunkenberg
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Default 4 Rules for buying something new...

My personal thing is that there are four things that make me consider a purchase of a new rum not previously tasted, assuming I have the cash to flash that day, and only four:

1. My own knowledge of what's coming from a particular maker. For example, I'll absolutely get any El Dorado estate rum if I have not already got it.

2. Word of mouth from a person whose opinion I respect (this immediately excludes any 18-yr old clerk at Sobey's trying to flog a new purchase on me)

3. The expense. Fine, I'm a shallow fella. But if it's a choice between a $25 bottle and a $40 bottle, it'll probably be the $40 bottle that gets me because I'm making an assumption - rightly or wrongly - that the production quality is reflected in the price. Note that in a conflict between #1 and #3, #1 wins - the Tanduay Superior 12 yr old is a perfect example of this in action.

4. Have I reviewed it and is it of a kind - geographical, age or otherwise unique - that I would want up on my site ASAP?

I must also state that I buy old favourites constantly (not least because they are almost all cheap) - I always have a Young's Old Sam and a low-end Appleton on hand in my house for casual imbibing, for example.

R van D
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Old 06-19-2013, 08:24 PM   #22
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Location: Wolverhampton, England
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For me, my drinking experiences is most important.

I have 3 stages:

- Try it / be strongly recommended it
- Buy it & drink it
- Evaluate how long it took me

Obviously trying it helps determine if you like a product! But your palate can be altered in the moment, trying to subsequent time or seeing how long it takes you drink a bottle tells if you really like it. Recommendations can come off or fail.

If I buy a bottle & it goes down really quickly, Ill buy it again & probably anything by that brand (that's you Havana Club, Appleton, El Dorado, Plantation) - if it ain't broke don't try to fix it!

If I end up with 3rd of a bottle for a while, it will be used to compare to other rums & the lessor one will not be purchased again (that's you Cockspur, Sailor Jerrys, etc).

I do take punts (based on reviews or online reputation) but that's when I go to a 'special' store that does stuff I cant get near me (i.e. Gerrys in Soho, London) :-)
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Old 06-19-2013, 10:33 PM   #23
Edward Hamilton
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I commonly use the How long did the bottle last' evaluation. But I find that really good bottles of rum are sometimes reserved for special occasions so a really good bottle may last longer.

Usually by the end of the second bottle I know if I'm going to buy it again and whether I would recommend it to a friend.
Edward Hamilton
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When I dream up a better job, I'm going to take it. In the meantime, the research continues.
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Old 07-21-2014, 05:53 PM   #24
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Default Always try something new.

What else is there in life but understanding what you don't know. The more styles, types, brands, and Manufacturers you try the more you know. Of course there is the law of diminishing returns. It should not be done in one sitting or you will have to start all over again. O my God, over and over again. Enjoy!
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