Major Lazer are revealing details on their partnership with Bacardi on the Sound of Rum initiative. The electronic dance trio is made up of Diplo, Walshy Fire and Jillionaire, with the latter named as Bacardi's official Minister of Rum.
"I am a conscientious rum drinker, so I was very excited about this," he tells Billboard. "I come from Trinidad and we drink a lot of rum so it’s cool to work with a brand such as Bacardi -- one of the oldest liquor brands in the world. They are a Caribbean brand, they come from the same roots we come from." He cites his upbringing in Trinidad and Walshy Fire being from Jamaica.....
FULL ARTICLE
http://www.billboard.com/articles/bu...di-partnership
Major Lazer and Bacardi Partnership
Hybrid Mode
