In my tastings, I find the El Dorado 12 is now blended to please the palette of those that enjoy a sweet rum with a very easy finish, as with Zacapa 23 or Centenario Fundacion XX Anos.
Certainly, the new bottle gives the impression that El Dorado 12 is a fine rum, versus the old bottle that made it look somewhat ordinary. Barcelo Imperial also made a major upgrade to their bottle and it makes a great difference.
Has anyone seen the new packaging of Clement's Rhum Vieux and Creole Shrubb?
Packaging is a powerful tool. We taste with our nose, our mouth, our eyes and our fingers.