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Old 03-27-2008, 10:55 AM   #1
Rum Runner
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Default Authentic Caribbean Rum Marque

This is an old, but interesting nonetheless, post
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Last edited by Rum Runner; 03-27-2008 at 11:39 AM.
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Old 03-27-2008, 01:50 PM   #2
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Interesting....good idea for quality control and a good way to market Caribbean runs to the world. I just wonder what will happen to the smaller distilleries if they can't afford the Marque trademark fees or some of the membership requirements.

Last edited by JMac; 03-27-2008 at 01:52 PM.
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Old 03-28-2008, 08:10 AM   #3
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The marque fees are minimal - plus once you get accepted as a member, you get 50p of every pound spent on marketing in UK, Spain and Italy until the end of 2009. As I understand it, any company with registered office in one of the 15 member countries can join WIRSPA - and there are a number of associate members like Bacardi.

Plus member brands get inclusion in the marketing programme we've gone blue in the face holding our breath for................2 years of waiting............
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