Originally Posted by GuzziJason
Interesting that (in the case of SX) they are deliberately targeting the female market.
For some reason, I see this stuff being used in mixed drinks, that result in a session of technicolor vomiting after a night of partying, with the lesson learned being "ugh... I can't drink rum, it makes me sick!" :-)
That's probably why people tend to initially refuse rum when I offer it at my house...and then can't get enough when they get a taste of what I have
I think if importers spent less time on the these new 'exotic' blends and instead tried promoting good aged rum it might actually make inroads in the US market....then maybe I might be able to walk into my local ABC store and find something worth drinking for a change.
I just read the article about Rum Cover Over which looks to be a big part in why certain (cheap) brands are common while good rum is hard to find in the US market.