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Old 03-28-2008, 09:57 PM   #8
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Join Date: Nov 2007
Location: Erie, PA
Posts: 152

I think marketing departments are out of control in pretty much every industry. There does not seem to be any reliable mechanism (nor is there ever likely to be) for holding their feet to the fire, as far as truth and accuracy are concerned. Where government regulation exists, it is mostly toothless and not enforced. And more government regulation is probably not the answer most of us are looking for. The best hope is for better educated consumers, and the internet is a big step in that direction.

I do not see where the rum industry is much better or worse than any other. What rum has going for it is a relatively sophisticated consumer base, with an expectation of a good tasting product. Unlike vodka for example, where the ideal is virtually no flavor at all, and marketing hype takes over. The rum marketing people have a much harder time putting lipstick on a pig.
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