View Single Post
Old 03-28-2008, 03:27 PM   #4
Edward Hamilton
Founder
 
Edward Hamilton's Avatar
 
Join Date: Mar 2007
Location: Sailboat in the Caribbean and hotels.
Posts: 4,796
Default

Ah, the difficulties of polling. This morning I read in regards to the V&S auction in Sweden, "Bacardi is confident its super premium Grey Goose vodka is upmarket enough compared to premium Absolut for U.S. regulators not to block a deal . . ."

After researching the terms premium and super premium for the past three years the ONLY correlation ANYONE has been able to point to is price, so if I charge more I'll move my product from the premium category to the super premium category. There is no denying that Sidney Frank did a stellar job of marketing Grey Goose but I've yet to see an independent tasting where Grey Goose came out on top against other premium vodkas these days.
__________________
.
Edward Hamilton
Ambassador of Rum
Ministry of Rum

When I dream up a better job, I'm going to take it. In the meantime, the research continues.
Edward Hamilton is offline   Reply With Quote