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Old 03-28-2008, 03:27 PM   #4
Edward Hamilton
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Join Date: Mar 2007
Location: Sailboat in the Caribbean and hotels.
Posts: 4,796

Ah, the difficulties of polling. This morning I read in regards to the V&S auction in Sweden, "Bacardi is confident its super premium Grey Goose vodka is upmarket enough compared to premium Absolut for U.S. regulators not to block a deal . . ."

After researching the terms premium and super premium for the past three years the ONLY correlation ANYONE has been able to point to is price, so if I charge more I'll move my product from the premium category to the super premium category. There is no denying that Sidney Frank did a stellar job of marketing Grey Goose but I've yet to see an independent tasting where Grey Goose came out on top against other premium vodkas these days.
Edward Hamilton
Ambassador of Rum
Ministry of Rum

When I dream up a better job, I'm going to take it. In the meantime, the research continues.
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