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View Full Version : Interesting article of what's going on in St.Croix


Stamina1914
11-18-2009, 11:03 PM
I came across this article. It is a great read and makes you wonder what else does the VI government have in store.



http://www.siteselection.com/ssinsider/incentive/Billion-Dollar-Bottles-of-Rum.htm



I actually wrote th author and here is his response along with my questions.

Jack-



Good day. I read your above article and I found it to be very informative and well researched. I was born and raised on St. Croix and I am excited about what the future holds for St.Croix and its rum industry. I was hoping that you would be able to shed some additional light on a few questions that I had about the article.



1. Since the rum cover program applies to rums in Puerto Rico as well, why didn’t PR act more aggressively keep Captain Morgan on the island? Was PR overconfident that Diageo would not leave?



Diageo was making Capt. Morgan through a contract manufacturer and it wanted its own plant. According to VI officials, Diageo had already decided it wouldn't site its plant in PR. I don't know Diageo's reasoning. As for the cover-over issue, PR is capped by statute at 10 percent. So they'd have to change the regulation to make a higher offer.



2. I know that law was done in 1917, but what are the chances that congress repeals this act between now and the next 30 years? The entire foundation of these plans rely on this, can we wake up one morning and it no longer exists?



That's a question that I'm curious about; I never resolved that issue in my research and interviews.



Donna M. Christensen, the Virgin Islands’ delegate in the U.S. House, has introduced a bill that would make the full “cover over” payment permanent. That would do away with the need for congressional votes every year or two, according to Christensen. "The measure effectively would lock in the billion in rebates that Diageo and the Virgin Islands expect to split," says one report on that legislative attempt.



The odds seem to be that that legislation won't pass this year.



And even if it did pass, what's to keep Congress from revoking it? Frankly, I don't know.





3 First Diageo, then Fortune brands….dear I ask who is next? I have got to believe that other companies are seeing what the VI government is doing and the huge breaks companies are getting. Can you see another company in the near future moving there operations to St.Croix.



VI officials say that they're not actively going out and recruiting rum manufacturers. But the generosity of the cover-over funds could attract some other companies. On the other hand, for some rum manufacturers other issues (logistics, operational costs, etc.) may be more important.



I hope this adds some clarity to a very complicated situation. Thanks for reading.

I am very interested in getting the thoughts of the individuals on this board.

Edward Hamilton
11-19-2009, 12:23 AM
As mentioned above, Diageo has wanted their own distillery for a long time. The costs of building a new distillery today are a tremendous burden and then there is the cost of the environmental impact of a distillery.

A couple of weeks ago, Cruzan got funding from the USVI govt that insures that they will be able to build the waste treatment facility that they need in order to expand the distillery and keep it operating at least the next 30 years.

No one wants to talk about it much in Puerto Rico but there is going to be a day when all of the distilleries are forced to deal with their waste and when that day comes it is going to cost millions of dollars that many distillers just don't have. Without funding guarantees from the govt distillers will face all kinds of problems.

In the past ten years there have only been a couple of new distilleries built in the Eastern Caribbean, at a time when the rum industry is looking better than it has in the last 50 years. There's a lot more to all this than is written in the papers.

Stamina1914
11-19-2009, 11:00 AM
What do you guys think will happen to the quality of the Captain Morgan once, they move to St. Croix. I must admit I was never really a big fan of the product so I would think it could be improved.

So does Diageo hire folks from the distellery where it is currently being made to make the rum? Do they use their own secrect formula? What do you guys think will happen.

Thanks

Patapouf
11-19-2009, 01:20 PM
What do you guys think will happen to the quality of the Captain Morgan once, they move to St. Croix. I must admit I was never really a big fan of the product so I would think it could be improved.

So does Diageo hire folks from the distellery where it is currently being made to make the rum? Do they use their own secrect formula? What do you guys think will happen.

Thanks

Well it can't get much worse! :D

pagolf
11-19-2009, 04:51 PM
Since PR is a U.s. territory, I wounder why EPA is not requiring waste treatment of some needed level of BNR.

Edward Hamilton
11-19-2009, 08:22 PM
The EPA is involved but there are a lot of things that go into the equation. Jobs vs subsidies for unemployment. I've seen some things in PR and the Virgin Islands that wouldn't have been permitted on the mainland but it was explained to me that it was purely a matter of money. Close a factory that employs a hundred or more people and the balance changes.

Out of sight, out of mind. The good news is that most of the factories, including the rum producers are looking to clean up their waste.

US territories aren't the only places where distillery and industrial waste is dumped into the local sewer. I was told by one of the big distillery managers, who will remain nameless, that his job was to make rum, the city water departments job was to clean up the waste water. Pretty simple. Not my problem mon.

The good news is that more and more industries are realizing that cleaning up their waste can actually be cost effective. Flor de Cana has done a good job of it and is one of the most environmentally conscious distilleries that I've visited. But there are others right behind them. Before we know it, people are actually going to begin to talk about what is going on with the people who produce the products we consume. It's more than politics.

Dood
11-19-2009, 09:30 PM
What do you guys think will happen to the quality of the Captain Morgan once, they move to St. Croix. I must admit I was never really a big fan of the product so I would think it could be improved.

So does Diageo hire folks from the distellery where it is currently being made to make the rum? Do they use their own secrect formula? What do you guys think will happen.

Thanks

Diageo isn't going to screw with a formula that's selling. They'll do their best to ensure that Captain Morgan still tastes like Captain Morgan. They'll take the tack of "We're the 2nd-best selling rum in the world, we're not going to risk that."

pagolf
11-19-2009, 11:22 PM
I agree, it is more than politics. It is the lives of the locals. But, unfortunately it will be politics that plays an important part in finding ways (funding,taxes,rate increases, consumer price increases) ect. that will allow the technology to be purchased to start to clean up some of these waste waters. The good side is the the treatment process will employ people, and, to not even touch on the subject of what can be done with the waste water reuse (golf courses)if they don't want effluent (more employment). The important thing is to start to get the total nutrient levels to acceptable levels. I have never talked with anyone from the Rum Industry, but I can only imagine that the B.O.D. levels are out of sight to the receiving waters.