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Paulipbartender
05-28-2008, 07:28 PM
We've now launched a range of real cocktails in a bottle of which we're very proud.

West Eleven Cocktails are a labour of love. We were approached by a rich entrepreneur who set us a fascinating brief 9 months ago; Create a range of cocktails that are as good as you can get in any bar that would be available in bottles for anyone to drink at home or out with friends.

We've spent the last 9 months refining this concept. We started with our favourite classic cocktails (with a major rum bias!!!). Daiquiri, Mojito, Mai Tai, Bramble, Collins and the Cosmo. We stayed really true to the original recipes and ingredients - the investor from the start made it clear that if they weren't exceptional they would never go into production. First we sourced the best spirits - for the Mai Tai we trialled nearly a hundred different Jamaican rums before settling on the aged blend we wanted. The Mojito needed Cuban rum but unable to lay our hands on significant Cuban stocks, we blended a Cuban/PR rum - 20%/80% to get the required bite. All the other cocktails had a similar exhaustive search, buying spirits straight from the distilleries.

The cocktails have been contemporized by using fresh modern juices, all natural, no preservatives, only flash pasteurized to give us a range of 5 cocktails with a 6th to come later in the year.

So we've just launched in the UK with;

Passion Fruit Mai Tai (http://www.westelevencocktails.com/pasionfruit_maitai/)

A Classic Mojito (http://www.westelevencocktails.com/classic_mojito/)

Blueberry Bramble (http://www.westelevencocktails.com/blueberry_bramble/)

Pomegranate Cosmo (http://www.westelevencocktails.com/pomegranate_cosmo/)

A beautifully refreshing Elderflower Collins (http://www.westelevencocktails.com/elderflower_collins/)

With a Mango Daiquiri to come.

The guys who come to London will be urged to taste them when they come our way and I hope when we expand, the rest of you will too. I'll be sending samples to selected friends so I'll check a few of you for postal addresses soon. They're not for the super advanced conneisseurs but we're damn proud of them. It's been a real blast putting them together for sure :)

Thanks for your time guys

Tiare
05-28-2008, 07:39 PM
You guys have done a bloody good job with these cocktails! :) hats off!

mac
05-28-2008, 07:51 PM
Yet another good reason for a UK trip....Maybe in Oct for the rum fest !!

Paulipbartender
05-28-2008, 07:53 PM
Now you're talking!!!!!

Those cocktails are way down the list of reasons to come. A warm and rum fuelled welcome is positively guaranteed for all

frenchrumlover
05-28-2008, 10:43 PM
i cannot stop to say it but every night i m dreaming about the rum fest and now as well i can t wait to try those new product.
paul , i remember last time we met you and ben were talking about it and, it seem like a bloody good job.well done guys:cool:

RobertBurr
05-28-2008, 11:15 PM
the name: West Eleven sounds familiar. Your web site (http://www.westelevencocktails.com) is quite nice. Makes me want to drink those little gems right now. So round, so firm, so fully packed... with sensuous flavor. I think I'm in love.

Rum Runner
05-28-2008, 11:55 PM
the name: West Eleven sounds familiar. Your web site (http://www.westelevencocktails.com) is quite nice. Makes me want to drink those little gems right now. So round, so firm, so fully packed... with sensuous flavor. I think I'm in love.

Robert, You must have been watching an old rerun of the USA TV program "Honey West" starring Anne Francis, when you read Paul's post. The Emma Peel of USA TV. She was all cashmere sweater and leather mini-skirt, with pet Ocelots..

I'll take mine with ice on the side, thank you.

Count Silvio
05-29-2008, 06:13 AM
Congratulations to everyone involved in this project! The website is nicely done, I really like the advertising videos. Looks really fresh! Do you have a presspack for these products?

Oh and, I took the liberty of adding a link and a banner to my websites links section, I hope you don't mind ;).

Paulipbartender
05-29-2008, 08:04 AM
I'll put a selection of the cocktails in the post to you Silvio. And would you mind messaging me your postal address Mr Burr?

Edward Hamilton
05-29-2008, 11:27 AM
Congratulations, I get inquiries from people almost every week that want to make something new with real ingredients but in the end it's a lot tougher than you might think. I've yet to try anything with lime in it that tastes anywhere as good as real lime. Fortunately for you, the UK is a lot easier to distribute alcoholic products compared to the US, where each state can be like dealing with a new country. Then you have to deal with a distributor in each of the markets so it can easily take several months for a product to go from the production line to a store shelf, which is a real problem when dealing with fresh ingredients.

Paulipbartender
05-29-2008, 12:26 PM
You've hit the nail on the head Ed. When we started we identified the key difference between packaged and fresh was the bite of citrus, and to be frank, I personally thought it couldn't be done.

Food science is pretty spectacular now though and I'm glad to say it can be done - and at 9% the alcohol acts as preservative for fresh citrus. It is however bloody expensive which is why the big boys don't do it......

Edward Hamilton
05-29-2008, 07:44 PM
You've hit the nail on the head Ed. When we started we identified the key difference between packaged and fresh was the bite of citrus, and to be frank, I personally thought it couldn't be done.

Food science is pretty spectacular now though and I'm glad to say it can be done - and at 9% the alcohol acts as preservative for fresh citrus. It is however bloody expensive which is why the big boys don't do it......

At least not yet anyway. But hey, aren't you and the usual London suspects big boys?

I read somewhere that the difference between men and boys was the price of their toys, or was that drinks?

Paulipbartender
05-30-2008, 08:02 AM
We're boys alright, the price of our drinks has always been Club Tropicana................free

Hank Koestner
05-30-2008, 04:57 PM
Congradulations! Too bad we do not have these in Florida yet. Sounds like refreshing summer cocktails!

Paulipbartender
06-02-2008, 01:27 PM
Thanks buddy. You'll get to taste them soon, we'll make sure of it.

Dood
06-02-2008, 05:46 PM
This looks fantastic...and major kudos on the website too...very nicely done.

Can't wait to try these in London!

RumBarPhilly
06-04-2008, 06:02 PM
Paul, best of luck!! I feel you'll be successful with this one. Many have tried this concept, but they're often produced without taking time and consideration into each ingredient. Looking forward to your US expansion! :)